themify domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home1/winstood/public_html/wp-includes/functions.php on line 6170The 2022 bowl season is finally upon us. For hardcore college football fans, this is the most densely packed two week period of the year, with games on almost every evening to get you through the holidays. For casual fans, if your team is in a bowl game, congratulations! They’ll have the opportunity to test their mettle against a comparable foe. If your team isn’t in a bowl game, you can still look forward to some mild and uncontroversial background television at your family holiday party. No matter where along the spectrum from hardcore to casual you fall, there are some great gems this year.
The two data points I use to calculate how ‘watchable’ a game is are how competitive the game will be, and the quality of the teams playing. These two figures are calculated from my own Only Points Matter (OPM) model, which you can read more about here.

The story: Given that both of these teams had playoff hopes at one point this season, the Tony the Tiger Sun Bowl might be a bit of a disappointment. Pittsburgh, the team that took Tennessee to OT without their starting quarterback; UCLA, the team that knocked off Washington and Utah in consecutive weeks. Both however had absolute stinkers this year to the bottom feeders of their conferences (Pitt to a rudderless Georgia Tech, UCLA to a rebuilding Arizona) and thus they both find themselves trying to end the year on a more optimistic note, albeit with very different play styles.
The numbers: OPM has Pittsburgh a 0.8 point favorite, with a 53% chance to win. These teams might have had disappointing games this year, but they are not scrubs–the quality of football in this game should be in the top half of bowl games this season (quality index of 54/100). Expect a hard fought game and keep your eyes open for critical turnovers.

The story: When Cincinnati Head Coach Luke Fickell announced his departure for Madison to become the next head coach of the Wisconsin Badgers, the hype for this bowl game edition of the historic ‘Keg of Nails’ rivalry took a big hit. Not long after, Cincinnati announced they would be hiring the coach that would have been across the field form them at Fenway, Louisville Head Coach Scott Satterfield, to be their next head coach. Neither departing coaches will be around for the bowl game, as each team will continue to be coached by their respective interim coaches.
The numbers: OPM has no idea about any of the off-field story lines and coaching changes with these teams. Instead, it sees a stout Cincinnati team favored by 1 point against a surging Louisville team. On paper, these teams are about equal and like the football quality in the Sun Bowl match up, this game is expected to be in the top half of bowl games this season (quality index of 54/100.) There is however no telling how the noise that surrounds this game will impact the result on the field.

The story: while these teams have a similar record, they took much different paths to get there. Ole Miss started the year red-hot, winning their first seven games before being cut down by LSU. They needed a rally to beat Texas A&M the following week, but finished the season on a three game losing skid. On the other side of the field, Texas Tech has had a season of good and great wins, an overtime win against Texas as their crown jewel, and mostly reasonable losses, perhaps with exception of a 45-17 clunker against Baylor. At 7-5, things look promising under Texas Tech Head Coach Joey McGuire. At 8-4, Ole Miss has managed to hold onto Head Coach Lane Kiffin, but at what cost?
The numbers: Boosted by victories against Texas and Kansas, Texas Tech is favored by 0.86 points. Tech and Ole Miss bring less variance than normal into this game (both have a standard deviation of under 7pts this year compared to the OPM prediction), so despite a very slightly larger spread than the Sun Bowl, this is the highest rated competitive game so far, with a competitive index of 93.3/100.

The story: pre-season expectations for Duke were not to be 8-4. Among those losses are a two point loss to Pittsburgh and a three point loss to North Carolina. It is hard to argue this season is anything but a success for Mike Elko and his staff in their first year on the job. On the flip side, 9-4 is an understandable disappointment for UCF, even if they appeared in the AAC championship game. Perhaps the loss to ECU in the middle of the season can be explained as an anomoly, and surely one that could be overcome on route to an AAC championship and a NY6 bowl birth, but it was dropping two of their last three games, including the AAC championship game that kept them out of contention. While Duke seeks a cherry on top of their season, UCF seeks the cold comfort of a bowl win as they watch conference foe Tulane enjoy the NY6 limelight this year.
The numbers: UCF is favored to beat Duke by a minuscule 0.16 points, expected to be the second most competitive bowl according to OPM with a competitive index of 99.7/100. The quality of football shouldn’t be too shabby either–OPM ranks UCF and Duke 36th and 40th, respectively. One last thing to note for this matchup: Duke has one of the lowest standard deviations of any team playing a bowl this year. If UCF is going to win, it is unlikely to be with the help of fluke plays or penalty luck.

The story: For a bowl game that has historically served to showcase the best of the B1G and the PAC12, this year’s match up might feel a bit off. Over the past several years Utah has garnered a well-deserved reputation as a giant killer, with this year’s giant being USC, twice. With a pair of three point losses to Oregon and Florida, it’s easy to imagine an entirely different destination for Utah if things just went slightly differently. Alas, they are stuck in what is likely to be a cage match against the sole occupant of the second tier of Big 10 talent, Penn State. Despite PSU’s best efforts, they have so far not been able to best both Michigan and Ohio State in one season and clear their path to the playoff (both of which are headed to the playoffs themselves this year.) That might change when the B1G removes divisions, but until then, Penn State is trapped in the B1G East, and thus far a Rose Bowl berth has been their ceiling.
The numbers: The watchability really starts to ramp up here, moved mostly by a big leap in quality–these teams combine for a quality index of 86/100. Sure, the competitiveness isn’t quite what some of these other games are, with OPM favoring Penn State by 4.2, but a competitive index of 62/100 isn’t dreadful. If you’re a Rose Bowl purist, these numbers don’t mean anything at all, and instead the stance is everyone should watch the Rose Bowl because it is the Rose Bowl. I think this year’s match up offers even more than just the pageantry as a reason to tune in.

The story: Both teams have shown flashes at times this year. San Diego State lost a close game to the eventual MWC champion Fresno State, and beat the eventual MAC champion Toledo. Middle Tennessee took down Miami (FL) in Corral Gabbles. These two teams do not typically come to mind when thinking about quality college football, but games like this are where bowl season really shines. These are two teams who can’t count on reliably getting a stage this size (metaphorical stage, of course; this bowl game will have one of the smallest capacities of any played this year due to Aloha Stadium renovations) and this year will find themselves in Hawaii on Christmas Eve. Games between two teams that might not be as polished as Alabama or have as much finesse as Ohio State can lead to instant classic gems. This is what it means to enjoy the ‘whole hog’ of college football.
The numbers: SDSU is favored by about 3 points, but I’ve found OPM has a hard time accounting for defense-first teams, so take that with a grain of salt. The competitive index is 74/100, and the quality index is 24/100. Keep in mind that ‘quality’ isn’t the same thing as entertainment–watching the apex of the sport go at it for 60 minutes can be thrilling, but so called ‘low quality’ teams can rival the entertainment value in their own way when things get off script, and the watchability index takes that into account.

The story: Eastern Michigan has been on a tear the last few years, with this being their 4th bowl game in five years under head coach Chris Creighton, and only their 7th bowl game in program history. Their season was mostly a steady state, aside from being the catalyst that fired Herm Edwards when they beat Arizona State in the desert, and surely the overriding story for them heading into this game is to try to pick up their first bowl win since 1987 by snapping their four bowl game losing streak. For San Jose State, a bowl win here is an attempt to regain the magic they had in 2020 heading into the 2023 season. After winning the conference and finishing 7-1 in 2020, they ended their 2021 campaign by missing a bowl at 5-7. Due to a cancellation against NMSU this year, they sit at 7-4 with a chance to finish with their highest win total since 2012.
The numbers: Eastern Michigan is favored by 1.9 points, giving them a 58% chance to win this game. To be honest, the numbers for this game are just about the same as the Hawaii Bowl above, except a closer expected margin, good for a competitive index of 84/100. If Christmas Eve after the kids are in bed is a better time than the middle of a Tuesday afternoon for your viewing habits, feel free to flip #5 and #4 on this list, they will impart a similar flavor.

The story: It’s tough to say an 8-5 record with a MAC championship is a minor disappointment, but Toledo fans wouldn’t be blamed if their conference championship felt a bit empty this year. That MAC title was the expectation this year, but dropping their last two regular season games to lackluster Western Michigan and Bowling Green could take a bit of the wind out of their sails. Fortunately for the Rockets, Liberty could be bowl bound with limited momentum as well, after Auburn invited their head coach, Hugh Freeze, back into the SEC to lead their program. More than just the loss of their head coach, Liberty dropped their last three games, including a blowout loss to New Mexico State at home. Perhaps Freeze had other things on his mind. All in all, these are two teams trying to change the tone of their season and regain some of that momentum headed into 2023. From a story line perspective, this might be the Sickos Bowl Game of the Year.
The numbers: Liberty is favored by just under 2 points, but with a slightly wider confidence interval, Liberty’s chance of winning is very slightly smaller (57.58%) and the competitive index is slightly higher (84.4/100) than the Idaho Bowl occupying slot #4. While this game slightly edges out the Idaho Bowl and Hawaii Bowl based on their watchability index, the story line of this game is the biggest driver compared to the others. Both of these teams are desperate for a win.

The story: Buffalo improved this year to 6-6 after last year’s 4-8 finish, but they are still a far cry from their MAC championship caliber team from 2020. They also find themselves in woeful rarefied air this year, being one of only two teams to lose to an FCS team and still make a bowl game (Utah State is the other.) Other than a 7 point win against eventual MAC champion Toledo, Buffalo has faced an acute lack of inspiration this season. On the flip side, Georgia Southern got the year off to a great start with a win against Nebraska in the Cornhusker’s own stadium, and ended the year with a thrilling 2OT win against their rival Appalachian State. For the Eagles, its path between those events have been a roller coaster; lose to a sorry Georgia State, beat a ranked James Madison, get blown out by Louisiana. Which Georgia Southern team will show up to play?
The numbers: OPM has Georgia Southern favored by a minuscule 0.12 points, netting them a 50.56% to win the game. No question about it, this is easily the most competitive bowl game this year, earning a competitive index of 100/100. The quality of these teams is far below any others on this list leading to a quality index of 25/100. Without a doubt, this is your 2022 Sickos Bowl Game of the Year according to the OPM model.

The story: Georgia is the #1 seed in the college football playoff. They are undefeated. They are the defending national champions. They have a Heisman finalist quarterback, who lead last year’s aforementioned team. They are playing this game in their own backyard. Sure, they had a close game against Missouri, and they only beat Kentucky by 10, but it’s important to be honest–this team is a juggernaut, full stop.
The Ohio State Buckeyes are no stranger to sneaking into the fourth playoff spot and surprising an SEC juggernaut in the first round, but they’ll need to play nearly perfectly, unlike their last outing against Michigan in The Game. If Ohio State wins, it might take some of the sting off the Michigan loss. At the same time, a win might put the Ryan Day’s Buckeyes in position to receive another battering from the Wolverines–this time, for a national championship, and for the third time in two years.
The numbers: OPM has Georgia favored by 1.84 points, good for a win probability of 57% and a competitive index of 85/100. Take this with a grain of salt–this game is in Atlanta, and OPM does not account for any home field advantage in bowl games. One of the only disadvantages this playoff installment has offered Georgia is a tougher match up than #2 seed Michigan is getting (Michigan is favored against TCU by 8.4 points according to OPM.) Ohio State has dominated the OPM ratings all season with their ability to put up points on demand and their oversized win margins, everywhere except against Michigan.
The quality of these two teams is unrivaled this bowl season, with an index of 100/100. Numerous players on both sides of both teams will be featured heavily in the coming years on Sundays, perhaps none more than Ohio State’s Marvin Harrison Jr. If you are looking for the pinnacle of college football athletic performance, it’s understandable to DVR the national championship game (it is late on a Monday night, after all.) While that will surely be a good game with great teams, this is the game you are looking for.
For more about OPM’s bowl game projections, you can find all of the data here.
Since I started closely following college football in 2012, I’ve always been irked by an immense amount of bias when talking about different teams. Even after the support shown for one’s own team, in this increasingly factionalized world of college football (CFB), fans are nearly required to support their division and root for the success of their conference. As much as I love my Buckeyes, I’m a fan of all Football Bowl Subdivision (DI-FBS) football, from the top tier Alabama vs Tennessee arms race all the way down to the obscure Georgia Southern vs Louisiana Lafayette–”the whole hog” as some in the industry call it. It is the combination of my frustration with the level of bias shown towards traditional power house teams (“blue bloods”) and my fandom for the entire sport that I decided to create a model to generate power ratings for each of the 131 FBS football teams (interchangeably referred to as a “computer poll”) using game results from all games that involve at least one FBS team.
The key attribute I wanted from my model was a way to establish a baseline across all the teams. The model is not meant to be a definitive power rating and is definitely not meant to beat the spread. It answers the question no one had, but I went ahead and answered it anyway: “If aliens from outer space started watching college football without knowledge of anything else, where might they rate the teams?” In other words, this is the anti-AP poll. If one were to hypothetically plot how much bias a model has on the x-axis and how complex it is on the y-axis, it might look something like this:

Some models lean into bias, using metrics like recruiting rankings, preseason polls, and conference adjustments. Others lean into the variance of on-field results, but try to account for strength of schedule or cap win margin. If the AP poll were treated like a model, it would have the highest bias of any model out there. My model, Only Points Matter, is designed to be just the opposite; as little bias as possible, even at the expense of predictive accuracy, to create a baseline.
The model itself is fairly straightforward: generate a set of power ratings for each team such that they minimize the total error generated between the projected spreads and the adjusted actual win margin throughout the season up to this point. Three things to note:
That’s it. There isn’t a strength of schedule adjustment, a recruiting adjustment, injury adjustment, conference adjustment, there isn’t even a win-loss adjustment. This is purposefully designed to be an incredibly naive model, again just to create a baseline upon which caveats and story lines can be applied.
It’s a bunch of math going on under the hood (code is in my GitHub repository if you are that curious) but this setup leads to the model effectively trying to balance the ratings of all the teams at the same time.
Take for example the end of the 2022 regular season, Texas has a rating of about 28, good enough for 7th place. “Wait a minute,” I hear you say, “Texas was 8-4! How are they #7?!” That’s a great question! We can look at two games Texas played that result in this: they trounced Oklahoma 49-0, and did the same to Kansas a few weeks later, 55-14.
With Texas at 28.7 and Oklahoma at 16.3, the projected margin between the two on a neutral field would be about 12.5 points. The actual location-adjusted margin (LAM) was 46 points. The further down Texas’ rating hypothetically goes, the more error is generated by this game. The same phenomenon plays out against Kansas. All of the teams are connected, and the goal of the model is to find the minimum in the messy system of equations. For Texas, the result is a diagram like this, showing how each game contributes to their overall error, and why the minimum is found where it is (marked by the black line.)

As a neat aside, the variability of a team can be thought of as the sum of error at its minimum. If a team wins each week by exactly what the model predicts, their total error will be 0. If they have blowout wins as well as blowout losses, the total error will be much, much larger.
Is Texas actually the 7th best team in the country? Probably not! But to explain why not, you’ll have to use logic that goes beyond “they lost to abc team by x points.” I will leave that as an exercise for the reader.
I had the immense privilege of being a guest on the new Marketing in a Digital Age podcast by Nicholas Craig from Roku. We cover a lot in 30 minutes, including new privacy changes, how covid-19 has impacted marketing, and the custom bidding modeling work I’m doing at Nationwide.
A lot of changes are coming to the industry, and as I look ahead to the future, here are the points I feel are the biggest for programmatic media and analytics:
It was a blast to talk with Nick and I’m excited to hear more digital marketing conversations from his podcast! You can listen to the episode of the podcast below via Spotify, or on Apple Podcasts. (Note: as of 08/05/2022, this podcast is no longer available.)