The Life of a Programmatic Trader

I had the immense privilege of being a guest on the new Marketing in a Digital Age podcast by Nicholas Craig from Roku. We cover a lot in 30 minutes, including new privacy changes, how covid-19 has impacted marketing, and the custom bidding modeling work I’m doing at Nationwide.

A lot of changes are coming to the industry, and as I look ahead to the future, here are the points I feel are the biggest for programmatic media and analytics:

• There’s a lot of unknowns regarding the future of cookies and digital privacy, but I think whatever solutions the industry (Google, The Trade Desk, etc) implement will need to evolve over the next decade to satisfy the demands of consumers and governments. 
• Cookie and privacy changes pose challenges to marketers, but they also provide quite a few opportunities. 
• Opportunity to leverage data still abound, but gathering and cleaning it remains a challenge for a lot of organizations. Data engineering is just as important as data science. 
• Custom bidding is the next leap forward for real time digital ad buying. Building and training useful models requires a combination of data science and marketing acumen.

It was a blast to talk with Nick and I’m excited to hear more digital marketing conversations from his podcast! You can listen to the episode of the podcast below via Spotify, or on Apple Podcasts. (Note: as of 08/05/2022, this podcast is no longer available.)